![Emina Zahirovic](https://cdn.asp.events/CLIENT_CL_Conf_BDA05934_5056_B731_4C9EEBBE0C2416C2/sites/PayExpo-2020/media/libraries/speaker-library/EZahirovic.jpeg)
Emina Zahirovic
Associate Director, Global Payments,
HelloFresh
Emina Zahirovic - Associate Director, Global Payments at HelloFresh oversees the team's business operations, collaborating closely with product, stakeholders, and providers. Her focus lies in over 18 countries and over 5 brands, offering optionality and flexibility throughout the customer journey. Her goal is to drive to-be chef’s to focus on which Bulgogi Bowls to cook instead of how to pay for them.